Akona Consulting

The Brief

Mass sales emails feel as antiquated as slide rules in comparison to the  mobile platforms that address the sales process from the human perspective. The highly competitive digital content distribution platform solutions all seem to forget the critical key, which is that there are actual people on the other end of your communications. We designed a promotional printed  booklet that would be both informative, as well as memorable.

The Result

We created illustrations made from ASCII characters to reenforce the dehumanization of the industry marketing systems and used bold headlines to bring catch the reader’s attention. Visually it is a huge departure from the types of images and language the industry and target market is using. The copy poised poignant questions enticing the reader to learn more.