For years the local and extended community have looked forward to attending this free art exhibition celebrating the life and ministry of Jesus Christ, but there was concern that those that had attended in a previous year, might not be revisiting the event. I was approached to help revitalize interest in the event through new brand elements, a microsite, and social media presence.

Outdoor Signage

Since the event is focused heavily on the local area, we created multilingual banners to be hung in local businesses and at the venue.

Online & Social

We created a simple microsite to promote the event. We used social media to drive traffic organically. We received feedback that the site provided clearer direction and a much improved experience.

The Result

The event saw a significant measurable jump in new attendance and revitalized interest from returning guests.