Rocket Chip Repair 

As a start-up, Rocket Chip Repair is a rock chip and auto glass repair company whose innovative and refreshing business needed a brand and mark that would reflect their passion and personality.

 
 
 
1
1

Item No.

01. The Opportunity

The company’s name had been chosen previously and they relished the punny play on words. Our brief outlined their desire for a sophisticated yet approachable mark with a heavy emphasis on legibility. The mark needed to be recognized from a distance on street signs and employee’s apparel.

Item No.

02. Results

As a start-up the the client’s marketing budget was small and yet they needed to maximize their impact to compete with the much larger, established companies with existing ties to auto insurance companies. We implemented a 2 color palette to give the widest flexibility in printing options. This simplicity allows them to create signs and materials that are screen printed, cut vinyl, as well as digital and offset printing. The success of the project has been expressed by the fact that the clients have remained vocally passionate about their new brand mark and have noted the extremely positive response from customers and employees.