I’m Jason Sherwood

Thirty years of brand strategy and design at the level where getting it wrong wasn’t an option.

Brand is either pulling its weight or it isn’t. When it is, everything downstream gets easier. Most companies treat it as a cost. The ones that win treat it as leverage.

Getting the strategy right and the design right in the same engagement is harder than it sounds. Most firms solve it by specializing in one. I never had to make that choice.

That’s the work. If you’ve ever suspected your brand is leaving opportunity on the table, you’re probably right. Most companies never do anything about it. The ones that do don’t stay on the table for long. Let’s talk.

What I Do

Every company needs a brand that works. Most are investing in design before the strategy is solid. The brand looks better. The results don’t change.

I don’t sell services. I find the leverage your brand hasn’t delivered yet and I build what it takes to unlock it.

How I Work

From positioning and naming to identity systems, digital experience, and launch, I build the full brand architecture or the specific piece that’s missing. The scope follows the problem.