JASON SHERWOOD
Creative Director – Designer – Brand Strategist – Speaker – Entrepreneur
I don’t have any hair,
but I wear many hats.
I strive to be a catalyst for innovative, creative work and smart strategy. I build brands through an integrated approach of visual language, value messaging, and authentic customer conversation.
Brand & Marketing Strategy
Strategy and purpose are fundamental to every thing I do. It informs brand development and collateral messaging in the same way that it guides user experience and web design. Each client and each project requires a unique strategy based on the company’s objectives and position. One size does not fit all.
Brand Design
A brand is more than a logo, or a combination of fonts and colors. A brand should be a clarion call for people to unite with, communicate with and become a part of, regardless of the companies product or service. It reflects the values and aspirations of the company and the people it leads. I have been entrusted to protect and enrich some of the worlds largest and most recognized brands, yet I take the same vigor and guardianship in helping to develop start-up’s brands.
Collateral Design
I have created marketing and brand materials that range from the traditional (brochures, catalogs, annual reports, business cards), to the technically specialized (product packaging, apparel, merchandise, installation and event design and signage) to the downright exotic (ask me about the 18 wheeler, or the solid gold, diamond encrusted medallions).
Interactive Design
Maybe it was his time playing on the early usenet bulletin boards in the 80’s to get 8 bit video games, but Jason has always known that the internet was where businesses and people would converge in a new way. He has never lost the drive to design online experiences to connect people. Jason has broad experience designing web, interactive and app solutions.
THINGS I KNOW
1
My most valuable possession outside my family is my integrity.
2
Working smart doesn't mean you don't have to work hard.
3
Never underestimate the power of the golden rule.
4
Some of the most powerful sentences start with - What if.
5
There is great danger in discouragement. Fear feeds failure.
6
I speak Portuguese fluently and pretty decent Spanish.
7
The US Men's National team will will the World Cup. Someday.
8
Our most challenging experiences provide our moments of greatest growth.
9
I love to travel but the Pacific Northwest will always be home.
10
There is no such thing as online or offline marketing, just marketing.
11
I can start a fire without matches. I am an Eagle Scout. On my honor.
12
There are lots of things I don't know.