JASON SHERWOOD
Creative Director – Designer – Brand Strategist – Speaker – Entrepreneur
Creative Director – Designer – Brand Strategist – Speaker – Entrepreneur
I strive to be a catalyst for innovative, creative work and smart strategy. I build brands through an integrated approach of visual language, value messaging, and authentic customer conversation.
Strategy and purpose are fundamental to every thing I do. It informs brand development and collateral messaging in the same way that it guides user experience and web design. Each client and each project requires a unique strategy based on the company’s objectives and position. One size does not fit all.
A brand is more than a logo, or a combination of fonts and colors. A brand should be a clarion call for people to unite with, communicate with and become a part of, regardless of the companies product or service. It reflects the values and aspirations of the company and the people it leads. I have been entrusted to protect and enrich some of the worlds largest and most recognized brands, yet I take the same vigor and guardianship in helping to develop start-up’s brands.
I have created marketing and brand materials that range from the traditional (brochures, catalogs, annual reports, business cards), to the technically specialized (product packaging, apparel, merchandise, installation and event design and signage) to the downright exotic (ask me about the 18 wheeler, or the solid gold, diamond encrusted medallions).
Maybe it was his time playing on the early usenet bulletin boards in the 80’s to get 8 bit video games, but Jason has always known that the internet was where businesses and people would converge in a new way. He has never lost the drive to design online experiences to connect people. Jason has broad experience designing web, interactive and app solutions.