Niche market payment processor to global fintech
2024
Client
Metrics Global
Our Role
Metrics Global began as a niche market payment processor and grew to become a truly global fintech. Amid constant technological developments they outgrew their brand from the early days and engaged us to help them better reflect and shape their future.
Their growth was fast-paced and unpredictable, and we quickly became their fractional marketing and creative departments. We wore all of the hats and turned projects around in a heartbeat all while defining and shaping a new brand.
Brand Heritage
Many on the MGI executive team felt strongly that certain legacy elements of logos past should remain present in the redesign; specifically their globe and a version of the logo that could incorporate their tagline.
Marketing Materials
Our work for Metrics Global spanned a wide range of platforms and environments, seamlessly integrating their brand across signage, digital experiences, print materials, apparel, and everything in between. The goal was to ensure a consistent, impactful presence wherever their audience interacted with them.
Print Advertising
Metrics Global has always believed that payment processing was not just a mechanical procedure for enabling money to change hands. Instead, it allowed people to do great things through commerce.
It became clear to us that people are their purpose. We focused on real clients and real stories to show how their big differentiator is the way they empower people.
Illustrated by Bartosz Kosowski
