VEEG: This is the Good Stuff
2024
Client
VEEG
The Challenge
VEEG® came to us with a name and a vision: create a premium plant-based protein that would stand out in a crowded marketplace dominated by industry giants. Starting from scratch, we developed a complete brand identity that celebrates VEEG’s exceptional ingredient profile – featuring 50+ superfoods, adaptogens, and nutrients – while crafting a distinctive voice that resonates deeply with Health Seekers. Our comprehensive approach encompassed everything from visual design to messaging, positioning VEEG as a trusted companion in the wellness journey rather than just another supplement on the shelf.