Metrics Global began as a niche market payment processor and, grew to become a truly global fintech. Amid constant technological developments they outgrew their brand from the early days and engaged us to help them better reflect their future.
We reimagined the globe element of previous versions of their logo, and customized a contemporary typeface to reflect the constant upward trajectory of the company and technology.
Brand Flexibility
We created marks for alternative applications that allow for a wide variety of sub-branding flexibility.
Tagline
Metrics Global wanted a logo that could incorporate its tagline when appropriate. We incorporated the tagline while keeping the logo’s visual footprint intact.
Metrics Global has always believed that payment processing was not just a technical procedure for enabling money to change hands. Instead, it allowed people to do great things.
Whenever Founder and CEO Wendy Kinney talked about their clients, it was very clear that people are their purpose.
We focused on real people and real stories to develop the messages and define the services that facilitated their acheivements.
MEDIA
These ads were created primarily for print publications but have been adapted for a wide variety of applications, including signage, tradeshow, and digital.
ILLUSTRATION
We interviewed each hero in our ads and from those conversations, worked with fantastic Polish illustrator Bartosz Kosowski to capture the personal essence of each person’s story.
Metrics Global has always believed that payment processing was not just a technical procedure for enabling money to change hands. Instead, it allowed people to do great things.
Whenever Founder and CEO Wendy Kinney talked about their clients, it was very clear that people are their purpose.
We focused on real people and real stories to develop the messages and define the services that facilitated their acheivements.
MEDIA
These ads were created primarily for print publications but have been adapted for a wide variety of applications, including signage, tradeshow, and digital.
ILLUSTRATION
We interviewed each hero in our ads and from those conversations, worked with fantastic Polish illustrator Bartosz Kosowski to capture the personal essence of each person’s story.
